19 JOB SEARCH STRATEGIES
and How to Use Them to Your Advantage

By Stephanie Legatos

Most job seekers use a mix of strategies to create and maintain an effective job search campaign. However, my experience shows that most use these strategies either on a limited basis, inconsistently, or only superficially. Take a look at the list to identify ways to expand your current approach and create a more effective job search campaign. And, do more than most by implementing these tips.

Internet Job Listings: Identify sites that are targeted to your profession and/or industry. Of course, NewEnglandJobs.org always contains a comprehensive list of openings in nonprofit organizations throughout New England!

Newspaper ads: Use local and regional newspapers, as well as newspapers or newsletters targeted to your profession. For example, The Mass. Council of Human Service Providers monthly newsletter.

Telephone Cold Calling: Be clear about why you're calling, use your 60-second commercial as an introduction of what you can offer, and ask follow-up questions if no position currently exists. Prepare by learning as much as possible about the company and the industry before you pick up the phone. To maximize the effectiveness of this strategy, it's best to use your network to get a referral/mutual contact - this helps to open the door to conversation.

Job Fairs: Bring a resume and use your 60-second commercial to introduce yourself. Research shows that only about 2% of jobs are found at fairs. However, that number increases if they are targeted job fairs (i.e., a health recruiting fair). A great place to meet company representatives, collect information and expand your network of contacts. Always get business cards so you can follow-up!

Networking and Networking Groups: Undoubtedly the most effective job search tool - research consistently shows that 65-80% of jobs are found using this strategy. Create a "Target Ten" list - a list of the 10 organizations you most want to work for and use this as a conversation starter. It's easier for people to help you when you have a focus.

Informational Interviews: An under-used - and at times inappropriately-used - strategy, and a great one if you are exploring ways to transfer your skills to a new position and/or new industry. Be careful not to ask for a job - make it clear that you want to meet with the person to understand more about the field, their job and career paths. Head hunters/recruiters: Identify recruiters who specialize in your profession and/or industry. The most reputable recruiting firms have their fees paid by the company.

Professional organizations: This is one of the best ways to network, keep up on trends in the field, and find out about job leads/openings. See an earlier article in the Opnocsne archives for more information.

Posting your Resume on the Internet: To keep your resume visible, go in every week and make one small change. This keeps it at the "top of the pile." Industry Publications: Read as many publications - print and on-line - as possible to keep up with trends and leaders in your field.

Targeting companies: Referring back to Strategy #5, go onto company web sites to research their needs/challenges, identify key contact people, read recent stories/press releases, and search for job/career opportunities. They might not list available jobs anywhere else.

List groups: Also known as list servs. This is a highly under-utilized strategy. Go onto Yahoo Groups/Business & Finance/Employment & Work to start. You can then get a more defined list by industry or occupation. Messages are posted by subscribers - most are job leads.

Drop in visits to organizations: A great way to make an instantaneous personal & professional impression. You might not be able to talk with a hiring manager on the spot, but you can drop off your resume, complete an application and find out who you should contact for follow-up. Receptionists and secretaries are a wealth of insider information!

Temp agencies - temp/contract work: In the U.S., there is a growing trend toward and an increased percentage of temporary and contract jobs. This is a great way to build/maintain skills, get contacts, and find job leads. Once you're on the inside, if an opening becomes available you are already a known quantity.

Approach/marketing letters: Similar to a cover letter, this letter is used when no specific job opening exists. Not to be used as a mass mailing strategy - it works when you have done your research, identified contact names, and created a targeted letter.

College/University Career Centers: Once an alum, always an alum! Get job search advice as well as access to job listings. Many companies have a long-standing commitment to certain colleges and universities and target their recruitment efforts there.

Industry Events: Attend conferences and seminars related to your field. Volunteer to assist at the registration table - a great way to meet new people and expand your contacts.

Chambers of Commerce meetings: Get involved by attending events, at a minimum. Meet local leaders in your community! Create visibility for yourself!

Volunteer: If you have been out of work for more than 3 months, seriously consider volunteering. Although people are aware of the challenges of the current economy, employers will still wonder what you've been doing with your time. Look for a volunteer opportunity that allows you to build new skills and contribute given your interests and priorities. You never know who you'll meet!

Stephanie Legatos, M.S., CPRW is a career counselor, job search coach and professional resume writer with more than 12 years of experience working with people in career transition. Take advantage of a special introductory rate of $45.00 (1st hour). In-person and telephone appointments are available. Contact: 978-356-2939, bewellcareers@aol.com.